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Google Ads Standard Report

Google Ads Standard Report

Refers to a standard set of analytics and data provided by Google Ads (formerly known as Google AdWords) regarding the performance of advertising campaigns run through their platform. This report includes metrics such as clicks, impressions, click-through rate (CTR), cost-per-click (CPC), conversions, cost-per-acquisition (CPA), and other key performance indicators (KPIs) relevant to the specific advertising objectives. It allows advertisers to assess the effectiveness of their campaigns, optimize their strategies, and make data-driven decisions to improve ROI.

Fields included in this report

Clicks
The total number of clicks on the ad.
Impressions
The total number of times the ad was shown.
CTR
The click-through rate for the ad.
Cost Micros
The total cost in micros (1/1,000,000) currency units.
Average CPM
The average cost per thousand impressions.
Average CPC
The average cost per click.
Active View Viewability
The viewability rate for active viewable ads.
Average Cost
The average cost per click or impression.
Active View Measurable Cost Micros
The cost micros for measurable active viewable ads.
All Conversions Value
The total value of all conversions for the ad.
All Conversions
The total number of conversions for the ad.
Active View Measurable Impressions
The number of measurable active viewable impressions.
Active View Measurability
The measurability rate for active viewable ads.
Active View Impressions
The number of active viewable impressions.
Active View CTR
The click-through rate for active viewable ads.
Active View CPM
The cost-per-thousand-impressions for active viewable ads.
Ad Headlines
The headlines included in the ad.
Ad Descriptions
The descriptions included in the ad.
Ad Final Mobile Urls
The final URLs for mobile devices.
Ad Type
The type of ad (e.g., Text ad, Image ad).
Ad Tracking URL Template
The tracking URL template for the ad.
Ad Name
The name of the ad.
Ad Image Ad
Indicates whether the ad is an image ad.
Ad Final Urls
The final URLs for all devices.
Ad Display URL
The display URL shown in the ad.
Ad Device Preference
The device preference for the ad (e.g., Mobile, Desktop).
Ad Url Custom Parameters
Custom parameters added to the ad's URL.
Ad Approval Status
The approval status of the ad (e.g., Approved, Disapproved).
Ad Group Max CPM
The maximum cost-per-thousand-impressions bid for the ad group.
Ad Status
The current status of the ad (e.g., Enabled, Disabled).
Ad Id
The unique identifier of the ad.
Ad Group Type
The type of ad group (e.g., Standard, Dynamic).
Ad Group Max CPC
The maximum cost-per-click bid for the ad group.
Ad Group Status
The current status of the ad group (e.g., Active, Paused).
Ad Group Name
The name of the ad group.
Ad Group ID
The unique identifier of the ad group.
Campaign Serving Status
The serving status of the campaign (e.g., Serving, Not serving).
Campaign Status
The current status of the campaign (e.g., Active, Paused).
Campaign End Date
The end date of the campaign.
Campaign Start Date
The start date of the campaign.
Campaign Bidding Strategy Type
The type of bidding strategy for the campaign (e.g., Conversions, Clicks).
Campaign Bidding Strategy
The bidding strategy of the campaign (e.g., Manual CPC, Target CPA).
Account ID
The unique identifier of your Google Ads account.
Campaign Advertising Channel Type
The type of advertising channel for the campaign (e.g., Search, Display, Video).
Date
The date when the data was recorded or collected.
Campaign Name
The name of the advertising campaign.
Campaign Advertising Channel Sub Type
The sub-type of the advertising channel for the campaign (e.g., Search Network, Display Network).
Campaign ID
The unique identifier of the advertising campaign.

Dimension Values Glossary

This report doesn't contain any special dimension values. If you believe this is a mistake, please 
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